Srishti Collective 2018
A branding and spatial design project

Concept
Srishti Collective is an annual curated exhibition of projects
created by graduating batch of students from Srishti.
This branding project aimed to embody the characteristics that
represent Srishti and this year's collective.
Mentors
Kumkum Nadig Nupur BanerjeeIdeation



Select Iterations
Logo A
In this logo, Srishti Collective is represented as a stylised
circuit with elements representing the letters "S" and "C".
Similar to the notion of an electrical circuit, this logo evokes
the idea of containing, channelling and transforming the energy of
Srishti's many students and faculty to create a singular, powerful
experience: the Collective. The arcs used to denote "S" and "C"
represent opening doors, while the dot acts as an element
representing concentrated energy.



Logo B
This logo plays with the idea of individual pieces connecting
together to make a whole. The foreground depicts blocks coming
together around a central dot; the background depicts the inter
wining of the letters S and C, representing the Srishti
collective. The dot focuses the attention and acts as the centre
of the logo. The rotation denotes dynamism and intrigue.



Final Logo — Collaborative Work



Collaterals




Exhibition
Photo credit: Mahesh Bhatt

