Transmedia Typography

Shape-shifting typographic forms

Concept

The primary purpose of typography has always been to be read: to convey content in the clearest way possible. However, adding a layer of expressivity at the cost of readability adds the possibility for conveying emotion.
How far can we push expression before type no longer remains type. When does typography become primarily an image and when does an image become typography?
Throughout history, designers have always embraced new technology — from the printing press to digital typesetting — changing and refining their process to get more out of typography. Sketching with code offers possibilities unimaginable through any other tool.
This project has been designed to showcase the premise, process and outcome of a systematic study undertaken in the area of transmedia typography, further produced as a book.
Research notes and doodles.

Reflection