Transmedia Typography
Shape-shifting typographic forms
Concept
The primary purpose of typography has always been to be read: to
convey content in the clearest way possible. However, adding a layer
of expressivity at the cost of readability adds the possibility for
conveying emotion.
How far can we push expression before type no longer remains type.
When does typography become primarily an image and when does an
image become typography?
Throughout history, designers have always embraced
new technology — from the printing press to digital typesetting
— changing and refining their process to get more out of
typography. Sketching with code offers possibilities unimaginable
through any other tool.
This project has been designed to showcase the premise, process and
outcome of a systematic study undertaken in the area of transmedia
typography, further produced as a book.
Research notes and doodles.
Reflection
