Hello there, I’m Priti — an Information Experience Designer currently based in London, UK. My practice seeks to understand heritage and culture through evocative, data-enriched interpretations.
I work across data visualisation, design research, and academia, with over six years of experience building data-driven products, tools, and experiences.
I'm drawn to alternative ways of working with data — approaches that hold space for ambiguity, lived experience, and emotion. I care about what slips through the cracks: the things that don't fit neatly in spreadsheets but still shape how we understand the world. My work asks what counts as data and how we might honor what's messy, intangible and hard to measure.
I teach at the University of the Arts London, where I make room for such inquiry, experimentation, and reflection in design. I also facilitate data walking and mapping workshops in cities around the world — using walking as a research method to observe, gather, and build knowledge that's rooted in place rather than abstracted from it.
Before moving to London, I worked as an Information Design researcher with Gramener’s Storylabs team in Bangalore. There, I focused on developing tools & techniques for data visualisation and storytelling. I’m proud of the work we accomplished as a small team: we created data comics, incorporated narrative techniques into data visualisations, experimented with data art and other forms that made data feel more tangible, personal and encouraged discourse around critical topics.
In my spare moments, I like going on data walks, making generative art, tinkering around with electronics or making oddly-shaped books though my shelves have long since run out of space.
Outside of work, I follow my feet wherever they want to go. Maybe it's the dancer in me, but I love going on long hikes, especially coastal ones. I’m usually collecting small scraps of printed matter or hunting for ephemera. I also love train rides through the English countryside, usually with my nose pressed to the window.
Talks & Showcase
2024
- Atlas of Intangibles / Drifting Purposefully / University of the Arts London
- Atlas of Intangibles / DataFest Tbilisi
- Atlas of Intangibles / Fourth World Congress of Psychogeography, Canterbury
- Atlas of Intangibles / Communicating Complexity Conference, Barcelona
- Atlas of Intangibles / Eurasian Dataviz Conference
- Data Visualisation show & tell / Set Reset
- Visualising Archives / Masterclass / Srishti Institute of Art, Design and Technology
2023
- Atlas of Intangibles / London Data Visualisation meet-up
- Joyful Data / Future of Coding, London
- Guest speaker / London College of Communication
- Subjective Objects / London College of Communication
2022
- Data art & storytelling / Gramener
2021
- Asking a Shadow to Dance / ACM SIGGRAPH SPARKS Conference
- Joyful Data / Creative Coding Santé
- Asking a Shadow to Dance / Typography Day Conference
2020
- Guest speaker / Srishti Institute of Art, Design & Technology
- Asking a Shadow to Dance / Co-Po-Jam, dra.ft festival
- Ink on Paper / Processing Community Day
2019
- Let’s Put a Pin on It / Data Room / Agami Summit
- Guest speaker / National Institute of Design, Bangalore
- Come, Let’s Take a (Data) Selfie / UX India
- Asking a Shadow to Dance / Srishti Institute of Art, Design & Technology
- Asking a Shadow to Dance / Bangalore International Center
Teaching & Workshops
2024
- Data Visualisation / University of the Arts London
- Creative Coding & Generative Art / Rochester Institute of Technology
- Observe, Collect, Map / DataFest Tbilisi
- Observe, Collect, Map / Fourth World Congress of Psychogeography, Canterbury
- Atlas of Intangibles / London Data Week
- Data Me, Data You / Co-delivered with Henrietta Ross / Science Museum, London
- Data Visualisation / Co-delivered with Henrietta Ross / London College of Communication
2023
- Data Ethics & Data Advocacy / Co-delivered with Henrietta Ross & Carla Fernández Arce / Information Plus conference, Edinburgh
2022
- Explorable Narratives / Gramener
2020
- Making the Thing that Makes the Thing / p5.js teach
- Making the Thing that Makes the Thing / Processing Community Day, India
- Data comics workshop / Co-organised with Storylabs / Indian School of Business, Hyderabad
2019
- Data comics workshop / Co-organised with Storylabs / Grofers, Bangalore
Appreciation
2024
- Featured in Rows & Columns newsletter curated by Applied Works
- Won Gold in the Data2Speak Awards under data art & storytelling category
- Featured in the exhibition — Vision Unbound — curated by the NEXT & Electronic Literature Lab for Women's History Month
- Featured in Issue I of the Visualising Data newsletter curated by Andy Kirk
- Featured in the February issue of the Web Curios newsletter
- Featured in the January issue of the Best of Data for Everyone newsletter curated by Infogr8
2023
- Won a honorable mention in the Pudding Cup
- Won a Blue Elephant in Kyoorius Design Awards
- India's Best Design Project at India's Best Design Awards
- Featured in the Processing Community Catalog
- Archived in the ECPC Electronic Art collection curated by the School For Poetic Computation
2021
- Archived in Volume 4 of the Electronic Literature Collection
2020
- Featured in Issue II of the Blackslash Lit Magazine