Priti Pandurangan

Information Designer \ Prototyper / Design Educator \ Data Walker

I research, design, and prototype data-rich interfaces and experiences. My best work happens in complex, multi-layered contexts, particularly in the ambiguous early stages of shaping nascent applications of technology.

Product design, design engineering, and information design all describe what I do, depending on who's asking. Fitting it neatly into one title is an ongoing challenge.

  1. Data Product Designer

    2023 — Now

    Horizontal Digital

    I contributed towards UX and data visualisation efforts for the Saudi Electricity Company’s Hajj real-time operations dashboard. Serving over 2 million pilgrims each year, this platform enables leadership teams to monitor infrastructure readiness and coordinate incident response.

    Form Energy

    Form Energy is an energy technology company developing battery storage solutions for a fully renewable-powered grid. Embedded within the technology development team, I contributed to their internal web application supporting battery test stand observability and control in R&D, helping engineers configure tests, interpret the high-volumes of test data, and monitor battery systems efficiently.

    Nova Data

    Nova is an early-stage analytics platform building the next generation of tools for sellers to effectively understand and act on their data. I helped define and shape the initial product zero-to-one.

  2. 2023 — Now

    I deliver lectures and facilitate workshops on data visualisation and computational design. I also support students in developing multidisciplinary projects that explores the power, potential, social and cultural impacts of data visualisation.

  3. Information Design Researcher

    Gramener

    2019 — 2022

    As part of Storylabs, Gramener's research team specialising in data visualisation and storytelling, I consulted for over a dozen international organisations and NGOs, built custom tools and facilitated workshops helping teams craft clear, audience-focused data narratives.

Through my personal practice, I explore pluralistic ways of working with data and technology that hold space for ambiguity, lived experience, and emotion. I care about what slips through the cracks — the things that don't fit neatly in spreadsheets — but still very much shape how we understand the world. So, a lot of what I do is about questioning what we even consider "data" in the first place, and figuring out how we might honour what's messy, intangible, and hard to measure.

Off the clock, I code for creative expression, keep finding my way back to a printing press, or make oddly-shaped books, though my shelves have long since run out of space. I also facilitate data walks in cities around the world.

In my downtime, I dance, wander where my feet lead me, go on long hikes — preferably coastal — or, ride trains along the English countryside, nose pressed to the window.

Talks & Showcase

2026

2025

2024

2023

  • Atlas of Intangibles / London Data Visualisation meet-up
  • Joyful Data / Future of Coding, London
  • Guest speaker / London College of Communication
  • Subjective Objects / London College of Communication

2022

  • Data art & storytelling / Gramener

2021

  • Asking a Shadow to Dance / ACM SIGGRAPH SPARKS Conference
  • Joyful Data / Creative Coding Santé
  • Asking a Shadow to Dance / Typography Day Conference

2020

  • Guest speaker / Srishti Institute of Art, Design & Technology
  • Asking a Shadow to Dance / Co-Po-Jam, dra.ft festival
  • Ink on Paper / Processing Community Day

2019

  • Let’s Put a Pin on It / Data Room / Agami Summit
  • Come, Let’s Take a (Data) Selfie / UX India
  • Asking a Shadow to Dance / Srishti Institute of Art, Design & Technology
  • Asking a Shadow to Dance / Bangalore International Center

Workshops

2025

2024

2023

  • Data Ethics & Data Advocacy / Co-delivered with Henrietta Ross & Carla Fernández Arce / Information Plus conference, Edinburgh

2022

  • Explorable Narratives & Data Storytelling / Gramener

2020

  • Making the Thing that Makes the Thing / p5.js teach
  • Making the Thing that Makes the Thing / Processing Community Day, India
  • Data Comics Workshop / Co-organised with Storylabs, Gramener / Indian School of Business, Hyderabad

2019

  • Data Art & Creative Coding / Co-delivered with Rasagy Sharma / National Institute of Design, Bangalore
  • Data Comics Workshop / Co-organised with Storylabs, Gramener / Grofers, Bangalore

Appreciation

2024

2023

2021

  • Archived in Volume 4 of the Electronic Literature Collection

2020

  • Featured in Issue II of the Blackslash Lit Magazine